This article simply compares two different marketing approaches and analyzes them in terms of the size of your business. The first approach is the "jack of all trades" style of marketing. This would describe someone that uses Facebook, YouTube, Twitter, forums, article writing, and anything else you can think of. The mentality is that they attempt to profess expertise in all of these different dimensions. I also see this type as promoting all kinds of different products that cover a very wide variety. While they might be a talented marketer, they are an expert in none. Or at least they can't claim to have expert experience in a specific field because they simply don't spend enough time in one spot.
The second style is the niche marketer. In contrast, this is a very specific knowledge base and very experienced in the actual practice of their field. You will notice that I specifically added experience. My point is that people can research information. All you have to do is Google it. However, if they actually are submersed in their field you could expect them to offer better workable knowledge. If I want to know about something I would rather listen to someone that actually has the hands on experience to boot.
How do these two different styles shape up for you? What kind of an approach are you going to take yourself in marketing? First, I would mention that many of us will be taking on both of these styles to a certain extent. As a internet marketer, you would be expected to be familiar with social media, forums, article writing, etc. I would also expect you to be aware of multiple products. I think the key is the mindset and practice. Do I think of myself as a general marketer and do I try to market many things or do try to be specific?
As your deciding for yourself, I think there are some factors that certainly play into your decision. How many people are in your marketing team, your length of time in marketing, and informational resources. If your only one person, in my humble opinion, you are a small business and should probably focus on niche marketing. You just wouldn't have the resources to handle a generalized marketing platform. How would people find you in something that is as big as the internet? Why would I listen to you on such a generalized basis when I could turn to an established marketing company. A company being able to compartmentalize their resources into specifics or niches. I mention length of time in marketing because if your new you may not have found something that your passionate about or talented at. You might want to expose yourself to a host of things before you decide what niche you would like to work with. Finally, although you have the ability to research, you may not have access to people that are already experts in all fields. Having a mentor or people to help you learn will aid the learning of your niche.
Marcus Wahl is an ambitious internet marketer that specializes in promotion. He is very interested in meeting like minded people.
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