Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Netiquette (short for "network etiquette" or "Internet etiquette") is a set of social conventions that facilitate interaction over networks, ranging from Usenet and mailing lists to blogs and forums.
It's a fact; the usage of social networking sites is growing every day, so it's naturally getting the attention of organizations as a marketing vehicle. Marketers want to be where the people are.
Social networking works wonders for three main reasons:
One, it's an easy communication vehicle.
Two, the communication community factor that makes networking fast, easy, and global.
Three, it's entertaining.
If you decide to join social networking spaces like Facebook and LinkedIn for marketing reasons, do remember your netiquette.
This is a place to communicate, collaborate, and enjoy your networking time, not to be salesy, and push products or services.
You wouldn't go to a backyard barbecue, and walk up to people you didn't know, and start immediately selling your products and services, would you? Well, we don't in social networking land either.
If your posts are just a bombastic billboard, people won't want to hear what you have to say.
Play nice in the social networking playground; be human, converse, collaborate, connect, and share your content, and your social networking will be well received.
Fun fact: many times Facebook pages come up high in the search engines adding more visibility.
Social networking is a low cost, and often a no cost way to collaborate with like-minded people, and accelerate your marketing.
Etiquette online is not just nice to have, it is necessary.
When someone makes a mistake - whether it's a spelling error or a spelling flame, a stupid question or an unnecessarily long answer - be kind about it. If it's a minor error, you may not need to say anything. Even if you feel strongly about it, think twice before reacting. Having good manners yourself doesn't give you license to correct everyone else. If you do decide to inform someone of a mistake, point it out politely, and preferably by private email rather than in public. Give people the benefit of the doubt; assume they just don't know any better. And never be arrogant or self-righteous about it. Just as it's a law of nature that spelling flames always contain spelling errors, notes pointing out Netiquette violations are often examples of poor Netiquette.
No comments:
Post a Comment