As every door has a key the same applies to promoting or marketing your services via the internet. Marketing your services online has huge benefits in terms of reduction in advertising costs. In other words, online marketing can be free in most instances.
Here are the Top 7 keys you need to attract all the clients you deserve:
Build Your Brand - Brand building online is very simple. This can easily be done by buying your domain name and also making sure you secure your name on all the most important social networking sites such as Facebook, LinkedIn, Twitter and Google PlusSet up a Blog - Blogging has huge benefits for a business owner.You are seen as the authority to go to, not because you have given the best information but also because you have taken the time to blog about it. Ensure that you give valuable information.
Build Relationships - Use these free Social Media marketing tools to build relationships with key people within your industry. The internet has been a great source of help. A few years ago it would have been difficult to start a relationship with high authority figures within your field but now it is very possible. Your potential clients would need to know, trust and like you before they buy from you. The internet has made it very easy to do just that. Start interacting on the Social Networking sites by creating profiles, joining groups and starting discussions.
Be An Expert - Be seen as a resource of valuable information online. One of the ways of building your expertise is to go on LinkedIn and answer questions within your field.
Be Patient - Online success is not overnight. It does take time to build relationships with your potential customers and joint venture partners.
Be Consistent - Going online once in a while, blogging once in a while will not guarantee success online. You have to be consistent with your messages. Without being consistent your audience would go somewhere else especially if they do not hear from you for some time.
Drive Your Followers To Your Website - Having a presence on all the Social Media sites is good but it is of no use if you do not drive them to your website. The online world is the marketplace and the purpose of marketing your services is to bring them home. When they come to your website you have to ensure that they stay longer and this is done by having a landing page on your site where you give away a free gift such as a report, eBook, videos and so on when they leave their contact details.
Give to receive not the other way round. Share information about your industry. Set up a blog, give great advice and have patience. Adhere to the above and you will attract clients without struggling.
To help you catapult your business using Social Media, visit http://www.tinakyei.com/ and claim your free gifts: Catapult Your Business With Social Media Ezine 7 Day Video Training Series; Top 7 Keys To Attracting More Clients Online MP3 and a FREE chapter of my eBook " Catapult Your Business In 30 Days With Twitter".
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