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Thursday, December 13, 2012

5 Simple Tips For Putting a Human Face on Your Business's Social Presence

According to trend reports, 2012 was the year businesses began turning the corner regarding their acceptance of social networking and social media marketing. That said businesses, across the board, have also begun realizing the value and importance of showing clients, customers and fans, they're a business who is open and listening. Not just interested in selling to them. But interested in hearing what they have to say. In taking their wants and needs into account.

Because businesses are finally accepting social networking as a big part of life in general, they are beginning to realize the necessity of integrating social networking and social media marketing into their overall marketing strategies. This means presenting a social persona which not only clearly represents who your biz is, but is one fans, followers and potential clients feel confident following and socializing with. In short, you are a company whom they believe represents them. Is one they can trust. One they'll confidently consider hiring.

Here's 5 Tips for putting a human social face on your biz:

1. Take time to participate in social media. Get in there. Comment.
Listen to what followers have to say. It can be helpful in a variety of ways. Plus provide valuable information to help develop your business, products and services, for example.

2. Be quick to answer questions. Take time to craft a thoughtful response which actually answers their question or comment. You are a real, living breathing entity; not some faceless website who ignores problems and requests for more info.

3. Keep a positive, upbeat attitude in all comments you make online. Whether it's a blog, or social networking site, negative comments can quickly go viral, spiraling out of control. Possibly damaging your brand.

4. Be open to sharing some non-privileged, yet valuable, info about yourself and your business on social sites. People appreciate and respond to those who are open and share.

5. Don't know an answer? These days it's best not to spew out an off-the-cuff one. Instead let a client or follower know you'll do some research and followup.

While social networking is the top way people relate today, it's important when networking, to present the human face of your business. Since it's highly unlikely most fans and followers will meet you, it's essential to show them through words, photos, and videos which present you and your business, that you are - indeed - a positive life force. Who is not only interested but willing to engage with them.

In giving your business a human social face, you're also letting others know your business is a caring one. One which makes a point of listening to, and absorbing, what a follower or potential customer has to say. Of engaging and responding in a thoughtful manner. And while a follower's opinion may be worlds apart from yours, you respect it. Letting them know they - and it - matter.

In short, putting a human face on your social presence helps you and your biz create more loyal followers who enjoy interacting with your business. And in today's socially energized networking world, it's all about building honest connections with followers and potential clients. Making them raving fans who are happy to support you.

LinkedIn allows you to reach your exact audience. Businesses and entrepreneurs interested in YOUR business, YOUR products, YOUR services. Discover how you can quickly become a LinkedIn Expert and easily tap into this HOT professional social networking site to build your biz, get new clients. Plus simple, effective ways to get more valuable biz connections. http://www.womensmarketingandbusinessnetwork.com/public/578.cfm


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