We live in a visual world, and get our energy through communication; in whatever sphere we traverse. The network management has to be on the dot; and thus there is a raging market for super networkers; as they make life easy for us. These networkers work on certain principles to strengthen their premise. Here are seven key traits that these super networkers follow:
1. They give grave importance to deftness and quickness. They are like the various strands of a web that leads to a focal point. Thus, any snag through them will lead in lack of communication. They keep track of all grievance mails and testimonials and make it a habit to respond in quick time.
2. While creating docket of mails they will send potential customers to; they realize that excruciatingly huge mails will only elicit boredom. Thus, they work on creating small sets of mails, each with potent content and streamlined demand. The meaning and indications should come out clearly, just to keep customers interested.
3. They have a stylized contact line. They keep prominently those in the list that are active and interested. Yes, there is always the occasional lazy fellow, who might turn from static to kinetic in time, but the eventual emphasis is on viability of contacts.
4. They need not, but they still keep a thorough and inherent knowledge of the brand they do the networking for. What is the exact brand equity? How is it faring and where is it lacking? What is its USP and prominent selling tenet? They plan their future programs on these facts and thus keep their base strong.
5. They understand the value of human touch. They pick the best of contacts and usher them with joy by wishing them birthday and anniversary. They respond personally and not with auto-generated mails. They give a feeling that they are there when needed. They keep their marketing materials at hand and plan strong strategies for future escalation of the brand/s.
6. They realize that excess of anything is bad; and thus their list of contacts and the number of mails they send in a period is all graded. They keep an eye and avert any excesses. They are always ready to exploit opportunities; but never throw caution to the wind. Their marketing pitches are suggestive and provoking, and are always in tune with modern changes. They infuse freebies, discounts and other attractions whenever they sight competition.
7. Their most important trait is rapport building. They mechanize the process with such affluence that there is a bonding between different clients where need be. They thrive on the clientele, and thus endeavor to keep them in such health that they continue to be loyal. This leads to strong word-to-mouth publicity, and then all the brand requires is to be truthful and efficient.
These traits and a few more keep their work methodical and process dynamic. The difference between a successful and failed enterprise is often the connective factor: the networking. In the hands of super networker; you strike a great balance to succeed.
Shah Syed is an Internet Marketing consultant working at Marketeer Singapore providing Social Media Training and Website Designing Services.
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