This is a two part article that investigates static advertising and ways to go about achieving it. Static advertising is an ad that stays put to keep it simple. For example, if it is a banner, it isn't something that is viewed once on a website and then is not there the next time you go to the same website. The ad isn't rotated through. Regardless of whether we are talking about a text ad, banner, video, or even something else, we are talking about something that stays put.
It should be fairly obvious that this type of advertising is more valuable than an ad that has to be rotated with other ads. The person viewing a static ad will always see the ad when they visit the website. The ad will be viewed more times and the viewer will have more of a chance of seeing it and becoming use to the product in question.
Another cool thing about a static ad is that it establishes a back link. A back link simply means that another website is sending traffic towards your site. Search engines pay attention to back links because these little bridges towards your website act as a vote of importance with your website. To simplify the concept, the more links to a site, the more important it is. Yet, there is a little more to the story. Search engines don't want back links to give them a false read. If your just able to get your link in a bunch of places it is not as valuable as getting relevant sites that are deemed important to back link to your site. The king move in back links is to get important relevant sites linking to you so that in the eyes of the search engine important sites are saying your important.
Obtaining static advertising can certainly be expensive. Yet, there are some ways in which you can obtain it for free. When you make posts in forums they allow you to leave behind a signature. Inside the signature you can leave a link back to your business. Now everyone that reads your post in the forum has the potential of clicking on your link. Also, a search engine can then credit you with a back link from this forum. A near static free advertisement can be made by placing a post in face book. While it is a social site, people viewing your post for a while will have the chance to click on your link after reading it. A last thought on free static advertising can be from a trade. You could agree to exchange static advertising with another relevant site to give you the benefits we have discussed above. Just remember you can still do some things for free!
Marcus Wahl is an ambitious internet marketer. He is always interested in meeting like minded people and helping them.
skype: mcwahl1
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