Important Things To Keep In Mind While Planning A YouTube Marketing Strategy

YouTube is a well known website used by most of the individuals in order to keep them updated with the newest releases in various fields like film industry, medical field and many others. Now, this platform is not only used for entertainment but it also serves as a marketing tool that is used by most of the business organizations to promote their products and services. Nowadays, this marketing tool is used by most of the enterprises to reach their potential customers and enhance their overall productivity. Due to a large community associated with this site, you can easily introduce your product among the customers. There are several tools offered by this website and you can use them for free. Therefore, it can be easily used by you to enhance the online visibility of your business.

Further in this article there is a description of some of the most important things that should be considered by you in order to make a successful marketing strategy.

Video Analytics
Using YouTube as a marketing tool is highly beneficial as you can look at the video analytics and make all the required improvements in your marketing strategy. Using the analytics you can have access to all the relevant data related to your video like video demographics, location of the viewers, world referrers etc. You can also make out the gender and age of the viewer. All this information can help you in judging the popularity of your video among the individuals all round the world. You can get all this information by clicking on the graph button present on the screen.

Tagging
Tags play an important role in making your video visible to the customers. Most of the people search for a particular product by using certain specific words mostly referred as keywords. Therefore, it is necessary that you find out the most relevant tags related to your product or service. In order to get effective tags you can search your topic with YouTube. View the high ranking videos and see for the tags used by them. If they fit perfectly for your product you can use them while publishing your video.

Video sharing
Sharing the video plays an important role in making it visible to a large number of viewers. Therefore, you should always try your best to encourage the viewers to share the videos. YouTube allows sharing of videos via tweeting, embedding, e-mailing the links and sharing it on social networking sites.

Promoted YouTube Videos
The Google ranking of your videos can also enhance the marketing of your project. The search engine ranking plays an important role in making your product visible to potential customers. The promotional video should be designed in an impressive manner with catchy and attention grabbing titles. This will help you in attracting numerous customers towards your product and might lead to customers willing to grab your products ad services.

YouTube has become an effective tool for social media marketing and most of the enterprises are using it to promote their products. This site also offers support to social networking sites like Twitter and Facebook and allows you an opportunity to attract potential customers towards your business.

Social Networking is a popular tool for promoting your business online. You can find plenty of information on Social Media and Networking on our website.

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How and When Does Your Inbound Marketing and Internet Strategy Lose Qualified Prospects?

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To make your new Inbound Marketing Strategies effective specific techniques and actions are required. Missing only one can make the difference between Success and Failure of a Campaign. The difference can be Gaining New Clients and Revenues or Wasting Your Time, Efforts, and Money.

Many of the Organizations we speak with are doing almost everything right to attract new clients in this difficult, new, and fast moving Insurance and Benefits Marketplace. Unfortunately, they are not getting their intended results or the ROI They Demand! So - What are they doing Right? What are they Doing Wrong?

What Are They Doing Right?

Created a refined set of Plans, Programs, and or Services that differentiate their Organization and meet the Needs and Price Points of their Target Markets!Created a Website to attract Inbound Marketing Traffic!Developed Specific Text and Graphics for Plans, Programs, and Services that explains what sets them apart from their competitors'.Removed the Clutter on their website!Added Audio, Video, and/or Avatars to explain and promote their Organization!Enhanced Web Page Content that effectively describes their Plans, Programs, and, Services!Provided an Organized Site Map to assist the visitor in navigating their website!Utilized Appropriate Key Words to assist the visitor in finding the information they are seeking through the Search Engines!Created an XTML Site Map to attract Search Engines!Submitted Their Website to the Search Engines - ie. Google, Bing, Yahoo, MOO, MSN, Clusty, and more.Started a Blog and regularly posted articles related to their industry niche to add value and build trust!Properly Distributed Their Blogs using Services, ie. OnTopList, PR Web, PRLog, Squido, Reddit, Tumbler, Business Media Groups (See No. 14 Below)!Joined and Participated in Social Media Groups - ie. Linkedin, Twitter, Facebook, Pinterest, HR.com, etc!Joined Business Media Groups - ie. Linkedin, Agents of America (AOA), Producers Web, Insurance Campus, NOLHA, SIMA, Global Risk Community, etc!Created and Optimized Company Pages on Google +, Twitter, Linkedin, etc.Created and Contributed to the Business Media Groups (No. 14 Above)!Utilized SEO Techniques to attract Search Engines - ie. Key Words, Long Tail Words, Mega Tags, Analytics, and more!Adapted Mobile Technology for reaching out to their existing and potential Clients!Utilized Valuable Inbound Marketing Services - ie. HubSpot, BenefitPlace, BPTradeShow.com, ConstantContact, Pixability, Wordtracker, etc!And More!

What Are They Doing Wrong?

Why are visitors to their Websites, Blogs, Discussions, Comments, etc. not Becoming / Converting into Buyers?

What they are doing Wrong? In the vast majority of the cases the Answer and Solution is Simple, Inexpensive and Capable of providing amazing results. What is the Answer and the Solution?

Utilize Focused Landing Pages instead of Traditional Home (Index) Pages!

Traditional Home (Index) Pages - As websites were originally being developed, they were the 1st page that a visitor viewed when arriving at the Website. The Home Pages were often packed with extraneous information unrelated to the Company or its Plans, Programs, and/or Services. The Plug-Ins/Gadgets included: Weather Conditions, Stock Market Quotes, News Updates, Historic Quotes, Polls, Jokes, Ad Words, etc. The Problem - the visitor to the website arrived having used the Internet and a Search Engine using Key Words to research a specific Insurance and Benefits related Topic, Plan, Program, and/or Services. They were delivered to the Home (Index) Page. The Home (Index) Page did not provide the visitor what they were looking for - Answers and a Call-To-Action (CTA) informing them What To Do Next!

Let me give you a more traditional Outbound Marketing analogy. If you had spent the money to advertise your Company's Plans, Programs, and or Services, received a response from the Ad, spoke with the prospect, qualified the prospect, explained the opportunities, and received a positive reaction, would you intentionally forget to do one or all of the following: Trial Close; Get Their Contact Information; Leave Them Specific Information; ie. a Brochure or Flyer about their Interests; Provide Them Your Card With Contact Information? Would you direct them to another person's phone number or your building without a suite number? I hope you get the point! Give Qualified Prospects What They Want and Need To Become A Buyer!

HubSpot - A Leader in Inbound Marketing and Supportive Software tells us:

"Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded." Hubspot

The Solution - Build Focused Landing Pages Specific To Plans, Programs and/or Services - As websites have developed they now focus on why the visitor arrived at the website and in addressing their specific need(s). Landing Pages provide the visitor the information they need:

How To Make a Decision!What To Do NextHow To Take Action - A Call-To-Action (CTA)How To Ask Questions - A Form and Contact Information!

While the above are basic elements for a Landing Page, the following are "Tips" for creating a Landing Page that converts interested Visitors and Qualified Prospects into potential Buyers of Plans, Programs and/or Services - Delivered to Your Producers to Contact and Close.

Create a Relevant Headline - Specific to why the visitor arrived to the web page.
Provide a Descriptive Sub-Headline - Expand on the value of the Plan, Program and/or Service.
Target Your Market - Know your Demographics.
Use Appropriate Key Words - These will attract the Visitor and the Search Engines.
Add a Simple and Appropriate Image or Logo - This provides Branding Identity.
Have a Call-To-Action (CTA) and a Button for Connecting to you. ie. "Get Started", "Act Now", "Save Now" with a Button.
Repeat the CTA at the Bottom of the Landing Page - Top CTA on Right Side / Bottom CTA on Left Side.
Provide a Lead Capture/Conversion Form - This captures the visitor's critical contact information. Limit the Requests, ie. Name, Company, Email, Phone Number, Cell (Mobile Phone, Text Box.
Create an Auto-Response Thank-You Page from the Conversion Form - This can act as a secondary Landing Page.
Provide Specific Direct Contact Information - Your Name, Direct Phone Number, Cell (Mobile) Number, Email Address, QR Code to a Secondary Landing Page.
Create a Sense of Urgency or Scarcity - Limited Time Offers, Limited Amounts, etc.
Keep It Simple (KIS) - If they have questions, have them contact your directly.
Provide Plenty of "White Space" - This unclutters the page and provides focus to the important elements.
Use Compelling Colors - According to nicelandingpage.com: Blue = Trust; Yellow = Optimism; Red = Energy; Green = Wealth; Orange = Aggressive; Pink = Romance; Purple = Soothing; Black = Power.
Create Organized Eye Flow - The Eye tends to go across the top and then down and to the left.
Reduce Their Risk of Moving Forward - If possible offer: Guarantees, Free Trials, etc.
Keep Primary Components Above the Fold - The components should be totally visible to the Visitor.
The more Landing Pages the Better - You should have a Landing Page for each Plan, Program, and Service.

Now is the time to get started with making your shift to Inbound Marketing more effective! The reason People/Organizations utilize the Internet, Search Engines, Social /Business Media, etc. for business purposes is because they have a Specific Need. Your Job Is To Efficiently Meet Their Needs!

The goals of BenefitPlace.biz and BPTradeShow.com are to Shorten Selling Cycles, Reduce Marketing Costs, and Increase Revenues for the Insurance and Benefits Industries!

For more information: Email - max@benefitplace.biz / Call Phil - 216.577.5579 / Visit http://www.benefitplace.biz/

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Two Article Marketing Strategy Tactics Which Command Your Reader's Attention

You realize, without a doubt, a great article marketing strategy is really worth its weight in gold simply because article marketing is one of the premier ways marketers can receive free, focused traffic on the internet. So if you happen to be using article marketing to crank out leads, do you realize the best way to captivate your reader sufficiently for them to say okay to reading your article and really want to purchase what you are promoting?

Putting your reader first is what article marketing is about. Period. Think of their needs and precisely how you're able to supply for that need. So exactly how do you manage to communicate the appropriate message to your reader? Simply by knowing the facts of the issue at hand and then interjecting your own particular understanding about it in such a way that lets folks get to know you.

In part one of this article, I am going to discuss two of the four article marketing strategy techniques which makes it easy to get your readers thinking "absolutely yes". The reason why I have decided to split up the post is the fact it would be very long if it were all one article and I feel like you should have an opportunity to absorb carefully so you can be more successful in your article marketing attempts.

Article Marketing Strategy # 1: Keyword Research

Believe it or not, there are people who don't care anything about ranking their articles. They simply desire to write for writings sake. However, if you DO wish to rank on the net, then proper keyword research is crucial. There are plenty of tools, some are free while some are paid, you can use. I really like free so I keep coming back to the Google Keyword tool to determine what exact phrases people are choosing to find my services and products in addition to training.

Then, you need to uncover just how many other people feel your half a dozen or so keywords are worth going after. So you simply want to look them up in Google. Your main goal is to get ranked on the first page of the various search engines and then get visitors to your website, so you want keywords with less competition.

A great standard is to target keywords that have less than 100,000 competing pages utilizing a "phrase match" search.

This next part is a superb article marketing strategy that not a lot of people know.

Now let's just say you're Mickey Mouse's biggest fan and you need to write several articles about him. Google says there are about 28,100,000 results. However, I want to find out what my true competition is.

To find out, go to the search URL in your address bar. You want to put "start = 900" after the very 1st" &".

As an example: https://www.google.com/search?q=MickeyMouse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a is substituted with https://www.google.com/search?q=MickeyMouse&start=900

You will see at the last page a statement that says: In order to show you the most relevant results, we have omitted some entries very similar to the 715 already displayed.

The smaller the number, the less competition you have. Medium competition is somewhere within 500 and 600 results. Anything over 600 usually takes almost too much work to get ranked. Anything less than 500 is the sweet spot. You should be able to rank fairly easy.

Article Marketing Strategy # 2: Keep the Reader's Interest

Before you start out to write, in your mind, sketch out a strategy of all the things you could possibly talk about along with concerns you can answer for the reader. People would like to be entertained. Hence please do not bore them to death when you're giving them the information that they want!

I have found my top article marketing strategy to get past writer's block is to try to discuss a major problem that either you have had or one you're certain your reader has (as an example: What's the best article directory software?) after which focus on the solution to their particular dilemma in enough detail so they aren't left questioning if they really have a solution. You ought to offer just as much value for your reader as you possibly can. That will develop trust with your readers. Somethings you should offer your readers are fundamental strategies, techniques, tricks and tips. Add examples, when you can. Precisely what questions can you answer? Well they should be obvious questions which are frequently asked by the reader.

You will want to be sure your tone is always upbeat and positive all the way to the end of your post. Nobody will continue reading an article if you are a negative Nelly! Not to mention nobody wants to be lulled into a sleep coma!! Keeping your posts entertaining when you are delivering superb information and facts will cause your readers and subscribers to want to read another article when it comes out.

So go write an article and start utilizing these first 2 article marketing strategy tactics. The second part with the rest of the strategies is going to be coming out very soon!

Do you know the most crucial article marketing strategy you can use? If not, you should check out my article marketing strategy post at LRHand.com.

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