What's a Picture Worth? How Pinterest Is Reshaping Social Media Referrals

AppId is over the quota
AppId is over the quota

They say a picture is worth a thousand words. In the case of Pinterest, it's worth thousands of customer referrals.

Founded in March 2010, Pinterest has become the fastest-growing social media site on the web, gaining 145% more users since January 2012 alone. But more importantly it has become a referral powerhouse, surpassing Google+, StumbleUpon and Twitter in driving referral traffic to brands.

And you can be sure those referrals are high-value. Data collected by e-commerce platform Shopify found that not only are Pinterest users 10% more likely to buy than customers referred from other social networks, but are likely to spend double the amount per purchase.

So what's behind the "pinning" wildfire sweeping the web?

A recent study from ComScore found that there is a huge shift towards visual content as an influencer of consumer click through rates and social media sharing. And unlike other social media sites, Pinterest is all about visuals.

Pinterest is a textbook example of referral marketing at its finest. For one, it highlights the utility of visuals for generating social media buzz. With thousands of updates berating online shoppers, catching someone's eye with an appealing image can mean the difference between glossing over text and real engagement with your brand.

Pinterest is also highly effective at introducing new customers to brands, making it an excellent source for "top of the funnel" leads. The social network provides users tools to create online billboards (or "pinboards") where they can share images of products and group them into specific, targeted categories. It's a feature that helps companies better target the customers that are most likely to be engaged with their brand.

Because Pinterest leads users to discover a brand for the first time, it's not simply reinforcing previous purchasing decisions, allowing you greater influence over how you introduce them to your brand. Once you've got them engaged you're one step closer to building them into a powerful brand ambassador.

Pinterest also helps with building a more passionate advocate base that will pin your products and share them across the web. Like all social networks, Pinterest is a two-way street.Pinning other business' products to your own board will engage new brand advocates online by driving traffic to your pinboard and eventually your landing page.

So yes, time has shown that a picture is indeed worth a thousand referrals. That's definitely more helpful for an online business than a thousand words.

What have you been pinning? Let us know how your business is gaining traction through the power of images.

Want to start getting high-value customer referrals from Pinterest? Start supercharging your fan base today with Ambassador, the end-to-end social media referral solution. Visit our website at:

https://www.getambassador.com/

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What's the Cost of Keeping a Job You Hate?

If you are doing the work of your passion, then there is no question of satisfaction. But many a times, people are stuck with the work that is not their passion and in turn over the time they start hating their job. But for earning the livelihood, work is pretty necessary. So you must consider the alternatives so that you don't become miserly in leaving your job. First ask yourself the question. Are you OK with what you are doing right now? What is lacking in your current job. What is your passion? Can you relate your passion with your work in any way possible. If yes then you should consider a change in the department only rather than leaving the whole job.

Putting off the idea to call it quits is simply not going to help your cause. You must be bold enough and take the tough decision. The longer you wait, the harder it gets sometimes even the passion will ultimately die if you keep suppressing it again and again. Think over everything now and start the change. You must not forget what is opportunity cost as these kinds of things come only once in a lifetime and they are priceless.

You must rethink your current phase of the life and analyze whether the dissatisfaction lies in just your job or in your life. This will help you clear your situation so that next time when an opportunity knocks on your door, you won't be late waiting to figure out what is opportunity cost and can take it quickly.

Consider taking a vacation from work if you are not able to figure everything out clearly. Your mind must be fresh to take such big decisions and so you must not falter at any stage thinking about what is cost of opportunity as it is always priceless and no one can buy it. This will clearly help you in the long phase as when you think calmly you will be able to figure everything out for yourself and be able to deal with the situation easily.

Job satisfaction has a major role to play in your marriage life. The stress or dissatisfaction can seriously affect your sex life and there can be serious deterioration in your performance in the bed. So keep these factors in mind while you decide to stick to the current mundane job because ultimately you are sacrificing multiple things to just save your job which is clearly wrong.

So one should rightly stop thinking silly things like what is opportunity cost and instead grab the opportunity as and when it comes.

Kelvin is a Marketing Interneter. As he grows his profits to millions, he will show his journey and process. View the original article here