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The Internet is a vast electronic world with millions of people online at any one time.
It's all too easy for someone to be online for 10 hours or more a day, deal with hundreds of emails, and still feel completely alone.
This sense of isolation is bad for your outlook, and even worse for your business.
The good news is that there's a simple philosophy that will eliminate isolation while increasing the size of your bank account. That idea...
Give... then get.
The people who give are the ones who get on the Internet.
Whether it's a free newsletter, a mini-course by autoresponder, free videos, a free eBook, or the time it takes to make a phone call, you simply cannot go wrong by giving of yourself to other people.
How can you apply this concept to your business?
Here's a two-step method to get you started. Once you begin to give something of value to others and develop a reputation as someone who gives and is helpful, you won't need anymore steps.
1. Find a need and fill it.
When you try to sell something, you encounter resistance. When you try to help someone fill his or her need, you find an open opportunity.
How can you apply it?
First, use your specific knowledge to create an "information product."
Here are some of the most popular formats for information products:
An articleA series of articlesA newsletterAn eBookA videoA special reportIt used to cost money to do these things. Today, you can do each one of the things listed above with zero cash out of pocket.
Offer your information product to those who need it.
Take your knowledge about something specific and write an article about it. Be specific. Give tips and details that will help your readers save time and money.
Now approach ezines that have to do with your topic and offer your article free. They run your article and they display a "resource box" at the end of the article listing your name, email address and web site. Soon, new visitors are on the way to your site. You could even offer a special sale to article readers only!
In addition to all of this, you can publish your article on your own blog and add it to article directories as well.
Every time your article is run or your eBook is downloaded, your name goes out there.
This is free advertising at its best: the kind that money can't buy. Only when you give something away can you receive this type of benefit.
Don't want to write an article or eBook?
Try sending an individual email to everyone you know. Ask them what they need most. Once you find out, it's a matter of finding the product or service that'll fill that need and providing it to them as an affiliate. If you find a group of people who need the same thing you may want to consider creating a product.
Rather than approaching people with a particular product to sell, you're approaching as a welcome friend who can help them find what they need.
You give them your time in tracking down what they need and they buy it from you. A classic win-win.
2. Create joint ventures
People simply don't have enough time to do the things they want to do. Take the information product you created in step one and offer to give it to someone who could use it to save time.
Ezine publishers are always looking for good, free articles to run in their ezines. Include an affiliate link in your resource box and you have instant passive income.
Many people are yet to realize that the Internet is all about having multiple streams of income. The beauty of the above approaches is this: you put out the effort once, and reap the rewards for months, sometimes years, to come.
Create something you can give away today.
Give freely of yourself and you will be rewarded many times over.
Charlie Page owns the Directory of Ezines and is the author of 10 books about Internet marketing. Through his membership sites and personal consulting, Charlie helps people achieve their goal of independence in record time. Can Charlie help you? Find out at http://www.charliepage.com/
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