How to Use Your Smartphone to Make Videos That Get You Clients

Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video studio to craft content that speaks to your target audience.

But in order to get started, you need the right apps. There are several video recording apps to choose from for your smartphone. Here are a few of your best options.

For iOS Devices:

• iMovie records HD videos right from your iPhone or iPad. You can even create theatrical trailers for your marketing videos if you want to get a little creative.

• Pixorial has a free and premium version for you to try. The app shoots video, lets you edit it on your device and then upload it directly to YouTube and social sites.

• Splice is an advanced video recorder and editor. After making your recording, you can add in special effects and music using your device. Like other iOS apps, this all in one video suite also lets you upload to social sites.

For Android Devices:

• Camera ICS is an improvement on the existing Android camera that comes standard with Android Ice Cream Sandwich (version 4.0). It takes both still pictures and videos and has several different quality settings.

• VidTrim Pro is great for editing your videos directly from your Android device. You can view your recorded video, trim video clips and share your clips to YouTube, Facebook and more.

• Qik Video has several different versions for specific Android devices (like Sprint) so it's customized to work with your device. In addition to recording videos, you can also use it to send video emails to your contacts.

Once you've loaded up your device with the right app, what should you do with it? There are three popular types of video that you can easily create:

1. Informative tutorials - Your ideal clients want actionable information that they can put to use right away. If you have a demonstration of what you do, or just a few helpful tips, you can create an informative tutorial. Walk your audience through the step-by-step process of fixing one of their big problems, and they'll be ready to buy what you have to offer. Be sure to include a specific call to action for how they can get more from you (either paid or free information.)

2. Q and A videos - What are the most frequently asked questions that you get about your business or about your services? Make a list and then spend an afternoon recording the answers to those questions, one video at a time. Not only does it make for great content but it also answers any objections your clients might have before they start working with you. Again, don't forget to include a clear call to action so the viewer knows what to do next to get access to the solutions you offer.

3. Soapbox statements - Is there something about your industry that you feel really impassioned to speak about? Do you have a unique point of view that will help your ideal clients make a connection with you? Try creating a soapbox statement video! Use your video to make a case from your point of view and help your audience understand your professional expertise. Direct the view back to your blog so they can share their thoughts about your statement.

Now that you've got the apps and the ideas, there's no excuse! Make videos a part of your regular online marketing routine and you'll be able to connect with your audience in ways you never thought possible.

This will significantly increase the all-important "know, like and trust" factor that gets more clients in the door and more profits in your bank account.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.smartsimplemarketing.com/ for your FR*EE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FR*EE "Profit Breakthrough" session with Sydni!

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Top 7 Keys To Attracting More Clients Online

As every door has a key the same applies to promoting or marketing your services via the internet. Marketing your services online has huge benefits in terms of reduction in advertising costs. In other words, online marketing can be free in most instances.

Here are the Top 7 keys you need to attract all the clients you deserve:

Build Your Brand - Brand building online is very simple. This can easily be done by buying your domain name and also making sure you secure your name on all the most important social networking sites such as Facebook, LinkedIn, Twitter and Google Plus
Set up a Blog - Blogging has huge benefits for a business owner.You are seen as the authority to go to, not because you have given the best information but also because you have taken the time to blog about it. Ensure that you give valuable information.
Build Relationships - Use these free Social Media marketing tools to build relationships with key people within your industry. The internet has been a great source of help. A few years ago it would have been difficult to start a relationship with high authority figures within your field but now it is very possible. Your potential clients would need to know, trust and like you before they buy from you. The internet has made it very easy to do just that. Start interacting on the Social Networking sites by creating profiles, joining groups and starting discussions.
Be An Expert - Be seen as a resource of valuable information online. One of the ways of building your expertise is to go on LinkedIn and answer questions within your field.
Be Patient - Online success is not overnight. It does take time to build relationships with your potential customers and joint venture partners.
Be Consistent - Going online once in a while, blogging once in a while will not guarantee success online. You have to be consistent with your messages. Without being consistent your audience would go somewhere else especially if they do not hear from you for some time.
Drive Your Followers To Your Website - Having a presence on all the Social Media sites is good but it is of no use if you do not drive them to your website. The online world is the marketplace and the purpose of marketing your services is to bring them home. When they come to your website you have to ensure that they stay longer and this is done by having a landing page on your site where you give away a free gift such as a report, eBook, videos and so on when they leave their contact details.

Give to receive not the other way round. Share information about your industry. Set up a blog, give great advice and have patience. Adhere to the above and you will attract clients without struggling.

To help you catapult your business using Social Media, visit http://www.tinakyei.com/ and claim your free gifts: Catapult Your Business With Social Media Ezine 7 Day Video Training Series; Top 7 Keys To Attracting More Clients Online MP3 and a FREE chapter of my eBook " Catapult Your Business In 30 Days With Twitter".

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