Why You Need To Make Compelling Videos To Increase Profits

AppId is over the quota
AppId is over the quota

If you're selling anything online these days, you must realize that video is soon becoming king. For a long time, the seemingly vapid cliche, "content is king" had ruled supreme. That meant that you had to write something compelling, interesting, and unique if you hoped to survive in the online world. After all, most people go online to be entertained, informed, or get some problem solved. Nobody wants to come to a website to read some rehash of something they've already seen before.

You had to be special. You had to come up with a different angle on things. Something that attracted people's attention and made them want to come back for more. Well, no matter what the environment is, the laws of economic scarcity reign supreme. People have a limited amount of time, patience, and energy to devote to deciphering your site and deciding whether or not it's worth their time.

There's an endless battle going on, and the prize is people's attention. Whomever can attract and hold their attention will make the most money. Wherever attention flows, money is soon behind. And because there are so many different platforms that are delivering content quicker, better and more compelling, you've got to adapt or die.

One of the key forms of communication is video. Most everybody has a fast connection, so streaming video isn't a problem. A decent video camera is fairly cheap, so producing content isn't a problem. And for the vast majority of people, simply reading a bunch of text just doesn't do it anymore. Especially when some of the most read text online these days is short burst of characters that won't take more than about twenty seconds of the readers' time.

That's making videos is the way to go. People don't want to have to read. They'd rather just sit back and be told information. Whether or not this will lead to the inevitable doom of society is beside the point. The point is if your readers have a choice between watching a compelling, interesting and persuasive video, and reading a bunch of dry text, which do you think they're going to choose?

If you're selling a product, which is better? A 3000 word sales letter that would take the average Internet surfer twenty minutes and three cups of coffee to get through? Or a three minute video that delivers the same information, and is much more entertaining.

Sure, there's plenty of time left to generate a lot of interest and sales via text alone. But you've at least got to be thinking about how you can get your message across in a format that is much easier to be accepted by the average Internet person.

To maximize your products and squeeze the most money possible out of your site by utilizing the latest sales technology, come on by http://copywritesolutions.net/service/ today. You'll find persuasive sales copy for anything that you need, including compelling video. Come on by today and take your business to the next level.

View the original article here

How to Use Your Smartphone to Make Videos That Get You Clients

Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video studio to craft content that speaks to your target audience.

But in order to get started, you need the right apps. There are several video recording apps to choose from for your smartphone. Here are a few of your best options.

For iOS Devices:

• iMovie records HD videos right from your iPhone or iPad. You can even create theatrical trailers for your marketing videos if you want to get a little creative.

• Pixorial has a free and premium version for you to try. The app shoots video, lets you edit it on your device and then upload it directly to YouTube and social sites.

• Splice is an advanced video recorder and editor. After making your recording, you can add in special effects and music using your device. Like other iOS apps, this all in one video suite also lets you upload to social sites.

For Android Devices:

• Camera ICS is an improvement on the existing Android camera that comes standard with Android Ice Cream Sandwich (version 4.0). It takes both still pictures and videos and has several different quality settings.

• VidTrim Pro is great for editing your videos directly from your Android device. You can view your recorded video, trim video clips and share your clips to YouTube, Facebook and more.

• Qik Video has several different versions for specific Android devices (like Sprint) so it's customized to work with your device. In addition to recording videos, you can also use it to send video emails to your contacts.

Once you've loaded up your device with the right app, what should you do with it? There are three popular types of video that you can easily create:

1. Informative tutorials - Your ideal clients want actionable information that they can put to use right away. If you have a demonstration of what you do, or just a few helpful tips, you can create an informative tutorial. Walk your audience through the step-by-step process of fixing one of their big problems, and they'll be ready to buy what you have to offer. Be sure to include a specific call to action for how they can get more from you (either paid or free information.)

2. Q and A videos - What are the most frequently asked questions that you get about your business or about your services? Make a list and then spend an afternoon recording the answers to those questions, one video at a time. Not only does it make for great content but it also answers any objections your clients might have before they start working with you. Again, don't forget to include a clear call to action so the viewer knows what to do next to get access to the solutions you offer.

3. Soapbox statements - Is there something about your industry that you feel really impassioned to speak about? Do you have a unique point of view that will help your ideal clients make a connection with you? Try creating a soapbox statement video! Use your video to make a case from your point of view and help your audience understand your professional expertise. Direct the view back to your blog so they can share their thoughts about your statement.

Now that you've got the apps and the ideas, there's no excuse! Make videos a part of your regular online marketing routine and you'll be able to connect with your audience in ways you never thought possible.

This will significantly increase the all-important "know, like and trust" factor that gets more clients in the door and more profits in your bank account.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.smartsimplemarketing.com/ for your FR*EE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FR*EE "Profit Breakthrough" session with Sydni!

View the original article here